If you’re reading this, you’re addicted to it. There’s no two ways about it. And like every other fashion-loving ‘grammer, we know you secretly wish for a million plus followers… but we also know it’s not a piece of cake. So, here’s a cheat sheet that’ll help you kick start your much awaited Insta stardom-
MOOD IS KEY
Whoever said ‘a picture is worth a thousand words’ could not have been more right, right? Think of your Instagram profile as a personal shop window – whether it’s topshots like @labelsforlunch or a Barbie/Rebel like super-cool @charliexbarker here, create a mood that threads through your profile grid… and stick to it. How does this help? You show your followers what you’re about. Plus, you create an authentic signature aesthetic!
STATEMENT PIECES = MUST-HAVE
Want to get swept away by truckloads of those likes and comments? Get yourself a funky, stand-out and fun statement piece – and use different but creative photography techniques to make a real impact. Think Boomerang, partial focus or topshots using stationery or even daily essentials like gum or your sunnies. Here are some statement stars that made it to the top of our list –
GET THE TIMING RIGHT
Being on the top of your game requires you to know what time your potential followers slot their social media break for. Ever think of how fast time flies when you’re double tapping your way to work? Or when you’re scrolling through filters at lunch? Or when you need serious inspo for the next day’s #OOTD? 8:30 am, 12:30pm and 7:45 pm are your safest bets, but don’t forget to study the response every few weeks. P.S. Post often but don’t smother your IG peeps, pls. (2-3 times a day, max.)
BE ONE WITH THE TRENDS
Get ahead of the game when it comes to trends. Be the first word in insta-fashion and get ‘em talking. Keep up with celeb and street style handles to define a trend before it IS a trend! Gigi Hadid makes stripes chic in Bardot; Emily Ratajkowski does it right in head-to-toe pink; Taylor Swift is a cutie in these statement trainers… Get to it!
Spring Summer Trends | Bows & Ties