LFW kicks off today, marking the start of our London office’s busiest week of the year. We’ve got itineraries jam packed with shows, shoots and behind the scenes sneak peeks. On the catwalk we’ll be look forward, discovering trends for SS18, off the catwalk we’ll be spying AW17 street style.
Keep your eye’s peeled for exclusive videos, and make sure to check out @KOOVSFASHION for daily show updates.
Emulate fashion insiders, and pick your LFW Tribe’s style. KOOVS Collection is designed in London, which means you’ve got VIP access to the season’s hottest trends…
THE ‘IT’ GIRLS
London ‘it’ girls are all about laid-back glamour, combining trophy pieces with casual outerwear. Throw a jacket over your shoulders, to complete the look.
Editors attend fashion week for business, more than pleasure. So, their style must be chic, practical and professional. Take inspo from them for your everyday work wardrobe.
Bloggers go to LFW to peacock; it’s all about being seen. Don our most extravagant pieces, to channel blogger style into your AW17 closet.
The Latest IT Look