BREAK INTO FASHION

  • THE EDIT
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  • 16 December 2016

"I have always believed that fashion was not only to make women more beautiful, but also to reassure them, give them confidence".
Yves Saint Laurent

 

We love fashion. It liberates and takes an identity completely its own when you commit. The business of breaking into fashion however, is another story altogether. As an industry that tranforms, celebrates and defies norms, it's competetive and constantly changing, and never goes out of style. For the fashion afficianado who can't do without the closet staple that brings a smile to her face, or that shoe that makes everything just so damn fine, we touched base with these #BabesOfFashion. Here's the complete low-down on how to get there.

 

KANIKA GOYAL, DESIGNER

 

The New Delhi based designer has come a long way since her elementary-school-sketching days. Known for her signature futuristic designs and impeccable tailoring and cuts, the powerhouse is currently dominating the scene. Here's a step-by-step of how she got there and what to wear to make the best 'design impression'.

 

K : How did you break into fashion?

 

K.G : As a NIFT Delhi student, shapes angles and lines constantly surrounded me, and post this my affinity to design and innovation instantly translated into a raging passion. Eager to experiment, I went on to explore opportunities with the best in the industry. Consequently, at Parsons The New School for Design, New York, I fine-tuned my design skills focused on evolving from a designer to a global couturier. From internships at Marchesa and Prada to assisting Bibhu Mohapatra for a year and a half, I delved into the world of exquisite garments and more importantly, bespoke philosophies. My strenuous hours at these design houses were exceedingly instrumental in establishing my obsession for quality and detail. It was here that I streamlined my precious influences into a singular, more compact design philosophy.

 

 

K : Why do you believe first impressions are important in this industry?

 

K.G : A first impression is important because that’s what everyone will remember years and years later. When I started my label, I thought of doing these beaded text tees simply because I thought it would be so random yet chic to wear one. Two years down the line, that is what everybody relates to as a Kanika Goyal Label signature.

 

 

K : Three designers your wardrobe loves are…?

 

K.G : Hood by Air, Vince and Celine.

 

 

K : What’s in your bag? 

 

K.G : Headphones, a diary, my iPad, moisturizer and a perfume.

 

 

K : Your 'off-duty' outfit during downtime with friends is...

 

K.G : Something comfortable like a sweatshirt, tracks, a pair of nikes and black sunglasses

 

DRESS THE PART

1. Femella sweatshirt, Rs. 1,490 ; 2. Nike shoes, Rs.8,995 ; 3. Spring Break joggers, Rs. 1,390; 4. Style Fiesta sunglasses, Rs. 1,199; 5. KOOVS backpack, Rs. 1,295

ANAI BHARUCHA, PHOTOGRAPHER

 

Telling a story with each shot, this young photographer's work serves to give photographs meaning and create communities through them. A London College of Fashion graduate, Mumbai-girl Anai works the camera to produce exceptional fashion shots. And to think her journey started out with sports photography using her uncle's equipment... Dreaming of living the lens-life? Read on, go-getter!

 

 

K : How did you break into fashion?

 

A.B : I enjoyed creating with the camera. The element of fashion gave me the freedom to conceptualise and build stories. I think being in London, exposed to all kinds of cultures and creatives made me push myself and I started discovering my personal style, this will continue to evolve through time I am sure. 

 

 

K : Why do you believe first impressions are important in this industry?

 

A.B : Because people in this industry meet so many new faces everyday. They may have a tendency of reading into personalities very fast. I think one should strive not to be someone else during an important first meet. 

 

 

K : Three designers your wardrobe loves are…?

 

A.B : Cord (handbags), Nicobar and The Summer House. 

 

 

K : What’s in your bag? 

 

A.B : My camera, earphones, chargers (all kinds), lip balm/stain and green tea sachets.

 

 

K : What's your go-to outfit for a fashion shoot? Something chilled out and casual?

 

A.B : A neutral/grey tee, mom jeans, a jacket with pockets (if cold) and slides/sneakers.

 

DRESS THE PART

1. J.D.Y tee, Rs. 795; 2. KOOVS bag, Rs. 1,695; 3. Spring Break jacket, Rs. 1,490; 4. K Denim jeans, Rs. 1,295; 5. My Foot Couture shoes, Rs. 1,499

 

SANYA DAWAR, P.R Maverick

 

To be a pro at handling PR for Dior, you need to live, breathe, and eat fashion. And Sanya is no stranger to doing all three with elan. After finishing her graduate studies in Statistics from Delhi University, she broke into fashion, learning and growing every step along the way. If communication and networking is your forté, here's how to work it to your advantage.

 

K : How did you break into fashion?

 

S.D : My tryst with fashion began in 2013, during my internship with Vogue India. It was then that I had my calling and decided to pursue a career in fashion and luxury. I moved on to work as a brand consultant at a PR firm, where I handled clients such as Christian Louboutin, Bobbi Brown and Dior Timepieces. The valuable communication and marketing skills I acquired in the two years I was there, gave me the opportunity of a lifetime – I am now a part of the Press and Public Relations at Christian Dior couture. My time here has given me valuable insight into the Indian luxury consumption psyche and has motivated me to only grow stronger as a fashion professional.

 

 

K : Why do you believe first impressions are important in this industry?

 

S.D : The popular columnist ‘Mr. Mafioso’ says there are seven ways to get instant respect. While I don’t believe that each of them should be taken to your grave, I do adore his sharing of  ‘dress the part’ as his Number One. I believe this not only applies to fashion, but also every business professional, artist or tech guru. Be comfortable yet stylistic, fresh yet professional.

 

 

K : Three designers your wardrobe loves are…?

 

S.D : Theory, Self-Portrait and Stradivarius.

 

 

 

K : What’s in your bag? 

 

S.D : Wallet, Phone, Kylie Matte liquid lipstick in Exposed, Dior Addict Mascara and chewing gum
 

 

 

K : What's your 'on duty' look for a big meeting ?

 

S.D : Pencil skirt with a tucked in crisp white shirt and a necklace. I would wear this look with a pair of pointed toe heels and a shoulder bag.

 

DRESS THE PART

1. Avec Amour bag, Rs. 1,799; 2. KOOVS necklace, Rs. 695; 3. Monokrom shirt, Rs. 1,695; 4. Forever New skirt, Rs. 2,400; 5. Intoto shoes, Rs. 1,799

NATASHA SHROTRI, Fashion Blogger

 

A social media queen and globe trotter, Natasha has over 90K Instagram followers who look up to her for style tips and tricks to swear by. She kickstarted her long standing affair with fashion after a trip to Buenos Aires where she was struck by the incredible trends on street. And the rest like they say is history. Still thinking of your blog name? Take kickstarter cues here...

 

 

 

K : How did you break into fashion?

 

N.S : I started off my career as an Electronics Engineer and worked for about three years in the corporate world. I always felt like I didn't belong as I felt a strong sense of creativity that still needed to be explored. That craving to explore more got me travelling to South America. That is where I first got introduced to fashion as a career and blogging as a profession. I just got attracted to it like a bee to a flower. So I started my blog to share my experiences and influences of fashion.

 

 

K : Why do you believe first impressions are important in this industry?

 

N.S : I personally think we all grow and evolve with time. No one can be the best right from the start. Even I took about a year to understand the dynamics of the industry. But yes, quality is something that can't be compromised on. If you want to be noticed, strive to deliver the best version of your work. 

 

 

K : Three designers your wardrobe loves are…?

 

N.S : KOOVS has to be my first, for the large variety of trends you guys bring. Mariposa Love, because it is a reflection of me, and lastly Nasty Gal.

 

 

K : What’s in your bag? 

 

N.S : A cool pair of Sunglasses, a matte compact, earphones , my phone and a power bank. 

 

 

K : Your 'on-duty' outfit to cover an event would be...

N.S : You gotta keep it classy and comfortable yet chic. Wear one statement trend like a double buckle belt, a choker or sock boots. This season stick to neutral shades of clothing and avoid too much color or skin. 

 

DRESS THE PART

1. New Look dress, Rs. 1,395; 2. New Look shoes, Rs. 2,395; 3. HATTIE X KOOVS Jacket, Rs. 2,495; 4. Blueberry choker, Rs. 499; 5. Paris Belle backpack,Rs. 1,999

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