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  • 25 May 2017


This week at KOOVS we’ve been crushing on Pippa Middleton’s wedding, and our very own Daniella Helayel X KOOVS collection to mark the occasion. It got us thinking, where does the traditional white wedding dress originate from and how has it transformed over the years?


From Diana, to Kate, and now Pippa, white dresses have become synonymous with royal marriages, the connotations are often assumed to be entangled with symbols of purity but in reality the history is far more ostentatious. The white wedding dress gained popularity during the Victorian era, with Queen Victoria’s marriage to Prince Albert. Her choice of white silk-satin was radical, with red previously being the top pick of the time. Throughout the 18th and 19th century women wore white as a status symbol. White was almost impossible to clean on a washboard, the method used in this era, which meant the dress was only worn once. This is standard practise for brides today, but unless you were very wealthy, this would have been an impractical pick.

Coloured wedding dresses are now seen as rebellious in western culture; Oscar De La Renta’s non-white collection sent shock waves through the industry. As did Jessica Biel and Gwen Stefani’s recent pink picks, which made tabloid headlines. However, in the Middle Ages rich colours and luxe fabric were the norm for nobility, with the dress reflecting the bride’s standing in society.


Vera Wang, the infamous bridal designer, has reinvented the white dress in recent years. For a century it became monotonous, and something separate from fashion. She stated “there was no relationship between a wedding dress and fashion. There was no good taste, either. I realised that I could make an impression in terms of changing and readdressing the whole industry of bridal”. White has had such a lasting run because of its adaptive nature and ability to evolve. The hue can take on any trend, from Bianca Jagger’s white suit to Audrey Hepburn’s mini dress; wedding attire continues to change.


Pippa Middleton’s number was traditional and elegant, yet anything but boring. Whether you want to wear a red dress, a suit or a white meringue, bridal fashion is all about feeling like the best version of yourself.


Shop Daniella Helayel X KOOVS now for occasion-wear that’ll ensure you’re the best dressed guest…


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