#KOOVSHQ: NICOLA

  • STYLE SPY
  • |
  • 6 May 2017

We’re opening our doors and showing you all the insider-goss at KOOVS HQ. From London to Delhi, different members of our team will be talking you through how they got their job and what it entails. Want to break the fashion industry? Not sure where to start? Get career clued-up here. This week the spotlight’s on Nicola Westoby, one of our menswear designers based in London…

 

MY DAY STARTS…

 

Around 7:00am. Well, after hitting snooze a couple of times. I get the tube to our head office which is just near Covent Garden. The morning commute is ridiculously busy, but it’s worth it to have a great office right in central London.

 

MY STANDARD DAY…

 

I normally start the day replying to emails and catching up with the production team in India. The time difference means they've already worked half their day! Then it's usually on to designing for the KOOVS menswear range for the remainder of the day.

 

MY ROLE INCLUDES…

 

It depends where we are at in the season. We start by researching the key trends and looking at the most recent men's catwalks, this helps us to decide the must-haves and style direction for the season. Then it's on to sourcing fabrics, fitting new shapes and designing the collection which gets signed off in our London head office. Each season I'll visit India to develop my designs with the production team and factories!

 

I GOT THE JOB…

 

I studied Fashion Marketing at Northumbria University. The course had a year's placement in Industry, which meant I got to spend a year testing out the role of a designer before I graduated. Before joining KOOVS, I was designing for the UK high street.

 

MY ADVICE…

 

If you're thinking about applying for a job or studying fashion, try to get an internship first, this will give you an insight in to how everything works - it's not as glamorous as it seems.

 

THE BEST PART OF MY JOB…

 

The travel! I have been lucky to visit lots of amazing countries as a designer, whether that is for inspirational shopping trips to Tokyo or development trips to India and China. I've met lots of new people and experienced new cultures because of it!

 

MY BIGGEST ‘MADE IT MOMENT’ WAS…

 

I think seeing guys wearing my designs on the street. It's exciting to know someone has gone out and bought what I have worked on creating.

 

MY STYLES IS…

 

I would definitely say my style is influenced by menswear. I'm obsessed with statement tees and ripped or frayed denim. If I'm going out then I love the floral & embroidery trend that's around at the moment.

 

MY FAVE PIECE FROM KOOVS ATM IS…

 

I love the DISNEY X KOOVS collection. My favourite piece is the Minnie ruffle sweater. I hear the menswear is pretty good too!!

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