KOOVS STYLE SECRETS

  • STYLE SPY
  • |
  • 15 June 2018

Aastha Sharma is the woman behind some of Bollywood's most infamous celebrity looks, including that Aishwarya Rai Bachchan's Cannes appearance. Find out what makes a celebrity stylist, and how you too can get a touch of that celeb glamour with KOOVS.COM...

 

How do you dress stars for summer? Any top tips?

 

It depends on the occasion you are dressing them for. When it comes to summer we try to keep it easy, selecting breathable fabrics. For day appearance the looks are fresh and colourful.

 

Tell us about yourself and your career so far, how did you become a fashion stylist?

 

I studied my masters in fashion (marketing and merchandising) from pearl academy, in Delhi. Right after I graduated I joined Harper’s Bazaar magazine, where I was a fashion producer there for 2 and a half years. I always wanted to start something of my own so I got an internship from Channel V and that’s when I rfell in love with the working structure in Bombay. Then, I started my company Wardrobist in 2012 and began celebrity styling as well. I have a team of seven people currently and my First client was Chitrangada Singh.

 

How do you approach a new client and what questions do you ask them?

 

I don’t ask them any particular questions It depends on what they are looking at and what I can provide them with. So, whenever I get a new client I always look at what their personal style is and what are their likes and dislikes. Then I look at what all looks they have tried in the past.
I feel it’s a process and it takes time. Look doesn’t change overnight it takes a while for a change but it’s a fun job.

 

What has been the most memorable moment of your career, so far?

 

The decision to leave the magazine world and start something of my own, but the biggest one was when I moved to Bombay.

 

What are your red-carpet tricks to enhance stars’ appearance?

 

My biggest trick is that personal styling needs to be comfortable, even if it’s the red carpet look one needs to be comfortable in what they're wearing -that is very important. If they're not comfortable it kills the whole look.

 

How would you describe your personal style?

 

My personal style is very effortless, I believe in comfortable clothing because of my job, I'm a big fan of Boho fashion; loose, comfortable, and light clothes.

 

Who are your style icons?

 

Definitely Jennifer Lopez and Julia Roberts. I love their style - the way they carry themselves, I love their effortlessness.

 

What has been your favourite celebrity look you’ve style?

 

The recent Cannes one is a Michel Cinco dress, worn by Aishwarya Rai Bachchan.

 

What would you never wear?

 

Kitten heels, never ever!

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