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  • 4 September 2016

"Do what you were born to do. You just have to trust yourself."


From Destiny's Child to Lemonade, Beyonce has always defied the norm, moved ahead of the pack, and never, even for a brief moment, made you think she's given in, or has lost to the game. The evolution of Beyonce Giselle Knowles has been anything but ordinary.
After almost two decades in the music business, in a rare interview with Rolling Stones, she talked about finally reaching a place where she no longer had to work based on someone else's expectations or pressure. Touché... Don't we all?

The girl who was fierce before it became fashionable, this is her story, decoded in time, and in style...



Queen Bey has sold over a 100 million records as a solo artist, and 60 million with Destiny's Child, making her one of the best-selling artist of all times. With the first album release, Destiny's Child quicky established themselves as more than
just an all-girl's band in the late 90s.
Their third album, Survivor, earned the group a Grammy Award for best R&B performance, and gave us girls the anthem that set the tone for the millennial turnover. The song also hugely influenced the threads, making camo crop tops all the rage and establishing it as Beyonce's print of choice on her public outing or stage tours.


Listen To: #throwbacksurvivorbey

"Take all the rules away. How can we live if we don't change?"



Even though Beyonce wasn't the first to release an album after Destiny's Child disbanded, Knowles had already tasted success with her first solo recording for Jay-Z in 2002. Her first album, 'Dangerously in Love' earned Beyonce a record tying five Grammy awards and established Beyonce as 'The Voice'.
It was also around this time that her style mojo got ignited and she started experimenting with more than just matching bandeaux tops and sari inspired sarongs (thank god!).
Beyonce's most anticipated album, Lemonade, has generated interest of epic proportions not just for its music but the visual extravaganza and lucid story telling each song is supported by. Beyonce's recent Formation tour was a parade of show-stopping creations from Roberto Cavalli, Balmain, DSquared2, Gucci. A far cry from sequins, tie-dye, waterfall hemlines and plunging necklines.


Listen To: #beybirthdayformation

"Why do you have to choose what type of woman you are? Why do you have to label yourself anything?"



What is it that Bey can't do? She can sing like a Soprana, move like a dancer, and act like she was made for the silver screen. Beyonce's acting career ran parallel to her going solo. Her first acting role was in 2006, opposite Steve Martin in the classic, The Pink Panther. By her second film, 'The Dreamgirls', loosely based on 'The Supremes' even critics began to sit up and take notice.
While Beyonce's costume designer mother Tina Knowles often had more misses than hits, Beyonce's public outing for movie premiere's had Tina's design stamp on them for the early part of her career. For her later appearances she was slaying it in style with her go-to choice of fishtail gowns designed by the likes of Elie Saab. Lover of structure and fit, the screen queen had sealed her sartorial choice.



Listen To: #beydreamgirlsbirthday

"I felt like it was time to set up my future, so I set a goal. My goal was independence."



From Destiny's Child to Blue Ivy Carter's mum, Beyonce's evolution has been rivetting. She has charted success on her own terms and evolved into a powerhouse of talent, keeping it all together even when she has been at the center of the storm. 

Sartorially, she has moved away from the stiff, structured nodes that defined her early style and finally embraced threads that suit her. Much like the place she is at in life - self assured, cool, and conscientious.
Denims, ruffles, and stripes - This year has been about really edging out of the comfort and character of leotard to a more distinguished line of colour choices and styles.

No reason why we wouldn't follow suit on the Queen's birthday.



Listen To: #happybirthdayBey




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