Body skimming and form fitting, bodycon dresses are a daring option you can find at Koovs.com’s online shopping selection. With the right dress filters selected, you can be sure to find which dress will work for you.
Bodycon can be expanded into two words: body conscious. Even before the term was coined, many women’s fashion trends focused a body-hugging fit. As early as in the 1900s, there were corsets to cinch in the waist and straighten the back of women. The 1920s saw a rebellion against these norms with fashion designers and women favouring boxy, drop waist silhouettes. In the thirties, Hollywood stars like Jean Harlow rocked glamourous tight gowns on the red carpet, while everyday styles were more modest. With the advent of modern swimwear in the forties, we see bodyhugging silhouettes similar to many of today’s mini dresses. In the fifties, Marilyn Monroe had us all in love with the sheath dress, a form fitting design that hugs the body’s curves. The 60s and 70s brought us ‘wiggle dresses’ and slim dresses, respectively, and many of these styles are still worn by vintage enthusiasts today.
The eighties brought us the modern version of the bodycon; however, its origins are highly contested. Although the name Herve Leger is often most associated with the invention of these dress, fashion insiders know the look from his mentor and designer Azzedine Alaia. Known as the “king of cling” in the eighties, it was Alaia who showed the bodycon design first. However, he found himself in ill favour with Vogue magazine’s editor-in-chief Anna Wintour, who subsequently featured Leger’s 1989 collection and associated him with the infamous “bandage dress”. Today’s bodycon dresses pay homage to their predecessors while incorporating the latest trends and designs.
Also known as the body fit dress, your dress style can determine its occasion. Features like dress length and necklines make a real difference for where you’ll want to wear them. Headed out for a date? Opt for a body hugging bandage dress for a night on the town.
These dresses come in mini, midi, and maxi lengths for every occasion. Stay elegant and regal in one of our bodycon maxi dresses, or up the glamour level with one of our bodycon mini dresses. Can’t decide which length works best for you? Split the difference with a bodycon midi dress!
The neckline of your outfit can also have an impact. Choose between asymmetric, off-the-shoulder, and cut-out necklines in the evening. Keep your fabrics light and you can pull off a deep V-neck even during the day. You can also find dresses paired with matching fabric chokers for a fully accessorized ensemble for less. Mesh and lace details add a feminine, romantic touch, and thicker fabrics can add structure and lean look to a black dress. And if you switch from solid colours to patterns, your dress can really make a statement. Opt for stripes, floral designs, and other such prints that take your look to the next level.
Our filters are here to help you select through our vast selection of dresses online. Find the perfect red bodycon dresses under the colour filter - red. In addition to colours, you can also select from different styles and patterns for many of our designs. For the deals and discounts, head over to our sale section. Select your price range and discount level to view our best offers on such dresses. When you’re done shopping, uncheck the bodycon filter to view our entire range of dresses for women.
Remember, there’s no right and wrong in fashion; add a personal flair to your look at your next big event. Browse our exclusive collection of purses, sunglasses, jewellery and shoes to pair with your favourite bodycon. In cooler months, be sure to layer your looks with outerwear pieces like coats, jackets and cardigans, all available online at Koovs.com.
Shop our dresses at Koovs.com for all your online fashion needs. We at Koovs want every woman to find a dress that makes her feel beautiful and we believe our selection does just that. When you receive your dress, take a picture and upload it on social media with #koovsxyou to join the movement of “fashion for all.” Bonus win: Your uploaded image could be selected for a feature on our website! Watch this space and you could see your bodycon dress featured right here. For more, follow us on Twitter and Instagram and stay stylish. Happy Online Shopping in India!
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