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  • 8 December 2015

Thanks to celebrities like Kanye West and Jay Z, sportswear has moved out of the field and on to the streets. From fitted jog pants and varsity-style sweatshirts to savvy trainers, adding a bit of sports to everyday looks is the one trend to follow now. With X.O.Y.O, the brand new label exclusive to KOOVS.COM, nailing the trend is simpler and easier.


X.O.Y.O blends clean urban style with sporty shapes. Bold logos have been brandished on contrast-sleeve sweatshirts, short-sleeved hoodies, and knit shorts. T-shirts and vests with graphic prints, and hooded jackets add a street-style element to a collection that heavily borrows from the field. Dipped hem shirts and washed jeans lend the ultimate city cool to off-duty outfits.


Make sportswear your everyday go-to. Team a pair of fitted jog pants with a bright hued pullover. This patch-elbow piece from X.O.Y.O is just the ticket. The understated casual outfit will take you from the movies to a quick catch-up with friends over coffee. When the choice of venue is a beer bar, switch the jog pants for a pair of washed denim, and wear with a geometric-print tee and a dual-tone jacket





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