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  • 12 June 2017


KOOVS headed to the London Fashion Week Men’s collection shows and presentations this week to scout out all the biggest trends hitting us for SS18. From Alex Mullins, Phoebe English, Cottweiler and Astrid Anderson, we dashed around the BFC space gathering inspiration from the catwalks and the streets. Macro trends illuminated that the athleisure infatuation isn’t going anywhere, nor is camo or military. But, turn your attention to the micro-trends appearing, and the sartorial world is evidently shaking up…



Liam Hodges and Fila collaborated for SS18 with a collection that stole the show. With shades of dark green, camo and earth tones all counteracting slogans such as “FASTER FASTER FASTER” and “NOISE”; fila’s trademark colour blocking gets an update by switching out blacks and oranges for forest greens.


John Smedley opted for a thematic show focusing on precision and fluidity, pairing a forest green knit with printed trousers for a tailored but youthful look. KTZ was the third designer at the men’s shows this week to utilise forest green in their post-apocalyptic punk collection. Utilitarianism works perfectly with this hue, making the collection seamlessly merge.



Astrid Anderson took florals to another level with their collection at the BFC show space, mixing orientalism with festival wear fabrics. Note the new tank shape cropping up for SS18 is the racer, proving that androgynous shapes can flow the other way.


Alex Mullins went the other direction, making florals bolder and more abstract than Astrid Anderson. His trademark digitally printed patterns onto silk in acidic colours made the simple shirt feel summery and modern.



Cottweiler, the luxury sportwear label, teamed up with reebok for their spring/summer 18 collection. The models filed out of a Winnebago, setting off the camping theme on a strong foot. Keeping true to their avant-garde nature, the atmosphere was electric.


Cropped tops are an emerging trend for menswear, trickling slowly from the catwalks to the high-street. When juxtaposed with athleisure fabric the daring cut becomes more relaxed and attainable for the everyday man.



KTZ took hardware to another level with their inclusion of oversized pins and chainmail, but it was MAN whom really cemented this as a SS18 microtrend. Granted, sticking a tool box to your body isn’t wearable and likely won’t take off, but the inspiration behind it will.  


Clashing yellows, and athleisure with metal deets add a masculine edge to any look. The fluidity of fabrics favoured for SS18 are toughened up by glinting accessories, as seen at Pronounce.



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