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  • 8 April 2016

He calls himself the “hidden son of the Addams Family”, and likes to add a touch of dark humour to the superficial world. London-based illustrator Achraf Amiri is young, creative and the founder of Illustrashion Magazine. Inspired by the people he comes across, Amiri believes that his works are not just drawings. Rather, they have attitude and emotions, represented by postures, colours and shapes.


1. What does design mean to you?

It is the appreciation of every aesthetic—both bad and good.


2. Which has been your favourite work so far?

Illustrashion Magazine, which I started, and recently released the second edition of. It is a strong critique of the industry.


3. Name an artist whose work you admire.

There a many, but I am highly inspired by creative friends around me, such as Domenico Cordua.

 4. Explain the illustrations that you have created for the Indian By Manish Arora X KOOVS collection.

Each of the 10 looks can be seen as different chapters of a narrative inspired from the collection of Middle Eastern folktales, One Thousand and One Nights. The looks represent iconic characters and objects from the stories, such as the Genie, Ali Baba, Sinbad the Sailor, the thieves, magic carpet and treasure.


5. How do your aesthetics match the design sensibilities of Manish Arora?

When the visual narrative is strong, everything becomes a match. It’s all about laying emphasis on the key elements of the collection, and interpreting them with my vision.

6. Describe your personal style.

Eclectic. I mostly wear black but depending on my mood and the weather, I don’t shy away from bright colours.


7. Pick a product from the collection that you would wear.

I love the Crown And Glory bomber jacket and would wear it teamed with an all-black outfit, so that the colours pop.


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