Koovs is the only affordable online western fashion brand designed in London specifically for the India market, targeting the young tech savvy Indian consumer.
We bring fashion authority and credentials through our Private Label Collection, collaborations with high profile designers & the best of famous young brands, designed and curated by a 12-strong design & creative team based in London; making the Koovs brand truly aspirational and authentic.
Koovs leads in Customer Experience & Engagement with editorial lifestyle content and over 2.4m social media followers (3x higher than the nearest competitor – Meltwater) and the highest Net Promoter Score (56% Redseer) in the online fashion vertical. In November 2017, Forrester Research ranked Koovs No.1 for customer experience.
With the latest scalable technology, designed for the mobile generation, our customers are always connected via social media and lifestyle content, driving 80% of Koovs’ transactions on mobile.
Koovs is an established business led by an entrepreneurial and experienced senior team with track record of building e-commerce businesses.
India is a market of young, aspirational and digitally savvy consumers – 65% of its 1.3 billion population is under 35 and India has the largest number of Facebook users in the world: 241m (vs. 240m in the US).
In 2017, there were 470m people using broadband and over 299m smartphone users in India. These numbers are predicted to rise by 40% and 60% respectively by 2020.
India is the largest democracy in the world with 7% – 8% annual GDP growth forecast for 2018-2022 (IMF). English is widely spoken, especially in business.
The stability of its democratic government, the business infrastructure in place and its solid fundamentals make India an investible economy, which offers a significant upside to the Western markets.
The Indian government has invested $3bn into fibre and $32bn into 4G mobile networks.